6 tips for the perfect media release

13 February 2023

Write your perfect media release

A media release, also called a press release, is an important part of public relations. It serves to bring important news and information about the company to the public and ideally - if staged correctly - to bring positive effects on brand awareness with it. For this, it is important that the message is clearly and precisely formulated, contains all relevant information and the interest of the media representatives.

Here are some tips on how to write a media release so that it will be received by media professionals and ultimately printed:

1. identify your target group

Before you start writing, you should consider the target audience for the media release and what information might be relevant to that audience.

2. keep it short and concise

Journalists and media representatives usually have little time and are bombarded by many media releases. Therefore, keep your media release short and concise. Use clear and precise wording and avoid unnecessary details.

3. use an appealing headline

The headline is the first thing media representatives see and often determines whether they read on. Therefore, use an appealing headline that arouses interest.

4. list all important information

Don't forget to include all the important information in your media release, such as dates, facts, quotes and contact information.

5. use a suitable photo or video

An appealing photo or video can increase the interest of media representatives and make the media release more visually appealing.

5. check your media release

Before you send your media release, you should read it carefully and check that all the information is correct and complete. Also, make sure that you have not made any grammatical or other spelling mistakes.

A good media release is short, concise and contains all the important information. It is also important that it is interesting and appealing. By following these tips, you can ensure that your media release will definitely catch the attention of media representatives and arouse their interest.

We are also happy to support you in creating your perfect media release. Contact us without any obligation!